ISHIKAWA WIRE NETTING Co., Ltd exhibited and sold "Wire Mesh Origami [Fabric Metals ORIAMI]®" at "b8ta Tokyo - Yurakucho" in Yurakucho from November 16 (Mon.) to 29 (Sun.).
b8ta is an experience-based retail store from Silicon Valley that offers cutting-edge products.
The business model of b8ta is called "Retail as a Service (RaaS)," and consists of the experience of using products, product explanations and demonstrations, and the acquisition of behavioral data of customers while selling is not the main purpose.
The store in Yurakucho is a glass-walled street store with a strong presence.
We exhibited and sold "ORIAMI" at the Yurakucho store for two weeks.
As you can see in the photo, detailed information about the product can be viewed on a tablet.
This time, we were able to directly understand the behavior and reactions of visitors to the store, and we were able to obtain this information as data.
We are planning to use this data for sales promotion and product development.